Our theme was designed to be purely international as we operate in over 90 countries and have over 4,000 hotels. Therefore, the materials and the textures are devoid of local flavours. Instead, we encourage participation, and a calm space for our clients and hotel representatives to interact in.
The message was to be friendly, open and transparent – these are some of our Accor values. We use a lot of white, because it's an inviting, open, colour that welcomes people, in a peaceful way, to experience our hotels. We want to say to our clients that they should choose us because we are open and friendly. Our booth is designed for use throughout the Asia Pacific.
