Indian Jewelry » Branded Jewelry India

Branded Jewellery :
The concept of branded jewellery is catching on and keeping in view the vast potential of the huge inland jewellery market many manufacturers of gem-set jewellery are releasing their fine products in the domestic market too. De Beers have been assisting through their 'Suppliers of Choice' to put their best foot forward in this fast track undertaking.
Besides booming exports, branded jewellery has gained patronage inland also.

Ensuring Quality :
There was a time when buyers were not sure about the gold content of Indian jewellery. Even the World Gold Council advised that steps should be taken to ensure the quality of gold in jewellery, which it felt was essential to boost the sales of Indian jewellery both in the domestic and overseas markets. Buttimes have changed since then.

Use of Karat Meter:
Firstly the introduction of branded modern jewellery made an impact on the huge Rs. 40 thousand crore Indian jewellery market. Then an ultra-modern jewellery manufacturer brought in an electronic Karat Meter, which uses computerized X-Ray Spectrography to indicate the exact Karatage of gold in jewellery, of course without altering the tested piece physically in any way. And finally comes long-awaited Hall-Marking which guarantees the purity of the gold content in jewellery.

Hall Marking:
The Bureau of Indian Standards (B.I.S.) has introduced a s'cheme of Hall Marking of gold Jewellery with the following objectives:

• To protect consumer against victimization of irregular gold quality. • To develop export competitiveness of gold jewellery industry and thus provide strong impetus for gold jewellery exports. Hall Marking of gold jewellery has been taken up on voluntary basis under BIS Act, 1986. Certification of purity of gold jewellery will be done in accordance with Indian Standard Specification IS:1417-1999 'Grades of gold and gold alloys, jewellery/artefacts - Fineness and marking. BIS will be operating this scheme with its network of Regional/Branch Offices all over the country. Assaying of gold and gold jewellery will be done as per'IS: 1418-1999 'Method for assaying of gold in gold. jewellery' by BIS recognized Assaying and Hall Marking Centres.'

Jewellers desirous of Hall Marking their gold jewellery are required first to become a 'BIS Certified Jeweller'. To get BIS certification, jewellers will need to apply to BIS and ensure homogeneity of batches of jewellery offered for Hall Marking by following a systematic quality management system. The jeweller's quality management system and conforming test reports will form the basis for Certification of jewellers. Only BIS Certified Jewellers' can get their jewellery assayed and Hall Marked by any of the BIS recognized Assaying & Hall Marking Centres.